OTW is a design studio specialized in spatial communication. Inspired by storytelling and passionate about hidden meaning and multi-disciplinary collaboration, OTW aims to entice with effective design that translates complex narratives into coherent spatial presentations.  Whether a public space, museum setting, or commercial interior, OTW provides structure and oversees the creative process from concept to final installation.

OTW founder Jelena Stefanovic is an experienced exhibition designer with background in interior architecture. She is fascinated by the communicative powers of design in public spaces. Her perspective can be as immediate and ephemeral as a view from a window, or evocative and interpretive, like a film set. Jelena’s aesthetic embodies nuance and atmosphere, while communicating powerfully and clearly.

Jelena designs with vision, precision, affection and attention, focusing on comprehensive projects to which she can apply her various skills and conceptual expertise.  She maintains oversight while simultaneously supervising multiple projects at various stages, working in collaboration with other visual professionals, such as graphic designers, artists, lighting designers and multimedia experts.

• All about Alkmaar – permanent installation Stedelijk museum Alkmaar 2024 graphic design: Sappho Panhuysen, Studio Vrijdag / interactives: Ijsfontein / lighting design: Maarten Warmerdam
• Poetry of the People, Voices from West Asia and North Africa  Wereldmuseum Amsterdam 2025 graphic design: Ghalia Elsrakbi; animations: Offbeat Films
• Liberté, Ary Scheffer and French Romanticism Dordrechts Museum 2024 in collaboration with Sappho Panhuysen, graphic design by Studio Vrijdag
• Truly Wicked, The Seven Deadly Sins Visualised Bonnefanten Museum 2024 in collaboration with Rob van Sprang, wall illustrations by Part of a Bigger Plan
• At home in Burgundian Mechelen Museum Hof van Busleyden 2024 in collaboration with Atelier Alkema, Studio Louter, graphic design by Rob van Sprang, model by Jack Broeders
• Knight of the Golden Fleece, a Brilliant Myth Unravelled Museum Hof van Busleyden 2024 in collaboration with Atelier Alkema, Studio Louter, Cecilia Hendrikx, lighting and animation by Studio Warmerdam
• The Art of Drag Frans Hals Museum, Haarlem 2024
• Out of Poverty Stedelijk Museum Schiedam 2024 in collaboration with Marit van der Gevel
• Roelant Savery’s Wondrous World Mauritshuis 2024
• Neighbours: Portraits from Flanders 1400-1700 Mauritshuis 2017
• Jewellery: Made by, Worn by Museum Volkenkunde Leiden 2017 in collaboration with Lies Willers and Jos Stoopman
• Emanuel de Witte, Master of Light Stedelijk Museum Alkmaar 2017 light by Maarten Warmerdam, projections by Jurjen Alkema
• Jews in the Netherlands 1600-1900 Jewish Museum Amsterdam 2017 in collaboration with Atelier Alkema, graphic design by Bloemendaal & Dekkers, multimedia by Studio Louter
• Masters of Spanish Baroque Sint-Janshospitaal, Musea Brugge 2019 lighting design by Maarten Warmerdam
• Gauguin and Laval on Martinique Van Gogh Museum 2018 graphic design by Cecilia Hendrikx
• What’s the Story? Tropenmuseum Amsterdam 2020 graphic design by Mainstudio, model by Studio KU+
• Eli Content. So much I gazed on beauty. Jewish Museum Amsterdam 2019 graphic design by Cecilia Hendrikx
• Alone with Vermeer Mauritshuis 2020
• The Art of Drawing Museum Rembrandthuis 2023 graphic design by Studio Vrijdag
• Reinaert de vos Stedelijk Museum Alkmaar 2021 graphic design by Studio Vrijdag
• Rattles! Rattles! Rattles! Joods Museum Amsterdam 2021
• Symbolism in Flanders Het Noordbrabants Museum 2022 graphic design by Studio Vrijdag
• Hidden Gems Museum Hof van Busleyden, Mechelen 2022 in collaboration with Cecilia Hendrikx, lighting by Maarten Warmerdam, animations by Jurjen Alkema
• Face to face with Death Musea Brugge, Sint-Jans Hospitaal 2022
• Vrel, Forerunner of Vermeer Het Mauritshuis 2023
• “We dreamed of nothing but enlightenment” Moses Mendelssohn Jewish Museum Berlin 2022 graphic design by Studiosap, models by Studio KU+
• Allard van Everdingen, The Rugged Landscape Stedelijk Museum Alkmaar 2021 graphic design by Studio Vrijdag
• Manhattan Masters Het Mauritshuis 2022 graphic design by Studio Vrijdag

Past exhibitions

• Feb 14, 2025 - Aug 24, 2025 Poetry of the People, Voices from West Asia and North Africa  Temporary exhibition
  Wereldmuseum Amsterdam
• Oct 19, 2024 - Jan 12, 2025 Truly Wicked, The Seven Deadly Sins Visualised Temporary exhibition
  Bonnefanten Museum
• Oct 19, 2024 - Mar 23, 2025 Liberté, Ary Scheffer and French Romanticism Temporary exhibition
  Dordrechts Museum
• Apr 12, 2024 - Oct 13, 2024 The Art of Drag Temporary exhibition
  Frans Hals Museum, Haarlem
• Feb 26, 2024 - Jun 2, 2024 Knight of the Golden Fleece, a Brilliant Myth Unravelled Temporary exhibition
  Museum Hof van Busleyden
• Feb 08, 2024 - May 20, 2024 Roelant Savery’s Wondrous World Temporary exhibition
  Mauritshuis
• Jan 27, 2024 - Jun 9, 2024 Out of Poverty Temporary exhibition
  Stedelijk Museum Schiedam
• Mar 18, 2023 - Jun 11, 2023 The Art of Drawing Temporary exhibition
  Museum Rembrandthuis
• Feb 16, 2023 - May 30, 2023 Vrel, Forerunner of Vermeer Temporary exhibition
  Het Mauritshuis
• Nov 11, 2022 - Jun 25, 2023 Hidden Gems Temporary exhibition
  Museum Hof van Busleyden, Mechelen
• Oct 28, 2022 - Jan 15, 2023 Face to face with Death Temporary exhibition
  Musea Brugge, Sint-Jans Hospitaal
• Sep 29, 2022 - Jan 15, 2023 Manhattan Masters Temporary exhibition
  Het Mauritshuis
• Jul 10, 2022 - Oct 9, 2022 Symbolism in Flanders Temporary exhibition
  Het Noordbrabants Museum
• Apr 14, 2022 - Sep 11, 2022 “We dreamed of nothing but enlightenment” Moses Mendelssohn Temporary exhibition
  Jewish Museum Berlin
• Dec 17, 2021 - Jun 6, 2022 Rattles! Rattles! Rattles! Temporary exhibition
  Joods Museum Amsterdam
• Sep 18, 2021 - May 8, 2022 Allard van Everdingen, The Rugged Landscape Temporary exhibition
  Stedelijk Museum Alkmaar
• Sep 18, 2021 - May 8, 2022 Reinaert de vos Temporary exhibition
  Stedelijk Museum Alkmaar
• Sep 26, 2020 - Jan 3, 2021 Alone with Vermeer Temporary exhibition
  Mauritshuis
• Nov 29, 2019 - Aug 30, 2020 Eli Content. So much I gazed on beauty. Temporary exhibition
  Jewish Museum Amsterdam
• Mar 08, 2019 - Oct 6, 2019 Masters of Spanish Baroque Temporary exhibition
  Sint-Janshospitaal, Musea Brugge
• Oct 05, 2018 - Jan 13, 2019 Gauguin and Laval on Martinique Temporary exhibition
  Van Gogh Museum
• Dec 13, 2017 - Jun 3, 2018 Jewellery: Made by, Worn by Temporary exhibition
  Museum Volkenkunde Leiden
• Sep 23, 2017 - Jan 21, 2018 Emanuel de Witte, Master of Light Temporary exhibition
  Stedelijk Museum Alkmaar
• Sep 07, 2017 - Jan 14, 2018 Neighbours: Portraits from Flanders 1400-1700 Temporary exhibition
  Mauritshuis

Jelena Stefanović
Wagenaarstraat 68/3
1093CV Amsterdam
Netherlands
T. +31 615 619 976
E. info@jelenastefanovic.nl